Case Study: How We Built a Law Firm Website in Rabat

There's a question we get asked at almost every first meeting with a lawyer: "have you already done this for a firm like mine?" In this particular case, the answer comes down to one name: the Maître Nabil Kaboury law firm in Rabat. It remains one of the projects we show most readily, because it sums up exactly what a lawyer's website needs to achieve, without unnecessary frills.

The starting point: a solid firm, no online presence to speak of

Maître Nabil Kaboury is a well-known lawyer in Rabat whose practice covers an unusually broad range of Moroccan law: corporate law, criminal law, family law, real estate law, administrative law, insurance law, labor law, banking law, maritime law, civil law, tax law and press law. Eleven areas, a demanding clientele, a reputation built over years — but no website to match that work. The firm ran on word of mouth and referrals, which works, until the day a potential client types the firm's name into Google and finds nothing serious in return.

What the firm asked us for

The brief was clear, and unusually precise: a site that inspires trust at first glance, able to present eleven areas of expertise clearly without overwhelming the visitor, available in French, Arabic and English for a Moroccan and international clientele, and above all a site that genuinely makes it easier to get in touch rather than settling for a generic form buried at the bottom of the page.

The choices we made

We built the site with Next.js and a complete i18n architecture, allowing instant switching between the three languages with clean, localized routing — each language has its own URLs, which also matters for search engines. Visually, we chose a navy-and-gold design, deliberately restrained, to reflect the seriousness and credibility a firm of this standing needs to convey from the homepage onward.

The eleven areas of expertise were structured into separate entries rather than crammed into a single paragraph: a visitor looking for a family law lawyer shouldn't have to read through everything else to find the information that concerns them. We added a dedicated section for client testimonials and institutional partners, an element many lawyer websites overlook despite how heavily it weighs on a hesitant prospect's decision.

For getting in touch, we paired the usual consultation form with a direct, permanently visible WhatsApp button. Many potential clients today would rather send a quick message than fill out a form and wait for an email reply. We also added a legal news section, both to support the site's long-term search ranking and to reinforce the firm's position as an expert in its field.

An FAQ designed to remove hesitation before the first contact

Many people hesitate to contact a lawyer because they don't dare ask certain questions upfront: how much it will cost, which language the exchange will happen in, whether what they say will stay confidential. We built a dedicated FAQ that answers these recurring questions directly, before the visitor even has to ask them. This kind of section, often treated as a minor detail, measurably reduces the hesitation to take the next step.

The result

The finished site, live at avocatrabatkaboury.com, is now fast, SEO-optimized and hosted on Vercel, with image delivery handled through Cloudinary to keep load times low. The firm now has a trilingual site with instant language switching, a structured presentation of its eleven areas of expertise, client testimonials and partners on display, simplified appointment booking through a form and WhatsApp, a legal news section working for search visibility, and an FAQ that answers questions before they're asked. This isn't just another showcase website: it's a working tool that reflects online the same seriousness the firm already brings to its cases.

What another firm can take from this

This project isn't an isolated case or a rigid template to copy as-is. Every firm has its own areas of practice, its own clients, its own way of working. But a few principles carry over almost unchanged: structure your expertise instead of piling it up, make the first contact easy instead of painful, answer objections before they're raised, and think about your site in every language your clients actually speak. We go into these features in more detail in our article on the must-have features of a lawyer's website.

FAQ

Does this kind of site suit a lawyer just starting out?

Yes, the logic stays the same: present your field clearly and make contact easy, with the level of investment scaled to the size of the firm.

How long did this site take to build?

A project like this, with three languages and a detailed content structure, typically comes together in a few weeks once the firm's texts and information are gathered.

Does the site comply with the rules of the legal profession in Morocco?

The content stays factual and informative, without aggressive self-promotion or comparisons with other firms, in keeping with the dignity of the profession. We cover this in our article on legal ethics and online communication for lawyers.

Can I see other projects built by Brandora?

Yes, our projects are documented on our portfolio page, with details on the choices made for each client.

Are you a lawyer, notary, or another legal professional considering a website that matches your practice? Discover our approach to website creation or let's talk about your project.